Beginners Guide to Search Engine Optimization

"Beginner's Guide Lessons: Web Page Optimization".

The Beginner's Guide to eCommerce and eBusiness website is aimed at the newbie. It gives just enough information to start a webmaster on the route towards optimization of a web site for natural ranking by search engines. It is only a starting point. The point that you need to reach before you publish your website for the first time.

For many, the website is already published. It may be doing well in the search engine results pages or it may always have been invisible. How well a site does on its first indexing by a search engine depends on how well it has been optimized. Now the goal is to improve the ranking on both primary and secondary keywords phrases in the serps.

This is the aim of this series of optimization lessons. It builds on the information already contained on the pages of this website.

If you have not already done so, read through the lessons covered on the free pages, and then come back to this page to place your order for the next series of lessons.

Topics covered by this series of lessons:

Document type

Head tag

Title

Meta characterset tag

Meta description tag

Meta keyword tag

Layout considerations

Heading tags

Cascading Style Sheets

JavaScript

Browser compatability

Analysing the competition

Submission to search engines

Optimizing for secondary keyword phrases

It can take between 3 and 6 months to optimize a page. The least time is needed for updating the site. The most time is needed for waiting for the search engines to index the new content and to rank the site in the serps. And then to compare the optimized pages with pages ranking ahead of you in the serps and improve the optimization again.

In addition to the lessons, a free review of one page of your site is included as part of the package. First review to be made when you place your order. Second review when you have completed your optimization according to the advice in these lessons.

The cost for the lessons plus page reviews is US$197 or £109 (excluding VAT).

Payment to be made through PayPal

Please include the following information with your request to:

Name:
Country:(for VAT calculation purposes)
Payment currency:
Email address:
URL of page to be reviewed:
Search terms for which the page is to be optimized:

In return you will receive an email containing your initial review and an invoice for the lessons, to be paid through PayPal.

Privacy statement: Your email address will be used for the purpose of providing you with optimization lessons and advice. It will not be made available to any 3rd parties.

Guarantee: If you have followed the advice in the lessons and the reviews and have not had any improvement in the ranking for your chosen URl on at least one search engine, your page will be professional optimized without any further charge. Please supply the date when your newly optimized page was ftp'd to your HSP and when, according to your logs, it was last indexed by the search engines. In some cases, it can take many months for a search engine to crawl a page for inclusion in the index. This guarantee does not apply to pages in password protected directories or which have been excluded in either the robots.txt file or the meta robots tag.

Recommeded services:
Beginner's Guide is able to recommend the following professinal optimization service for those who do not have the time to optimize their own web sites. Click here for more information on Search Engine Optimization services.

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