Beginners Guide to eCommerce & eBusiness

Introduction to internet marketing

• domain name,
• web site hosting,
• writing web pages,
• search engine optimisation and much more.

You know you want to start a web based business and everyone is presenting you with ideas and options. The list of what you MUST do is expanding and confusing with everyone giving you something new that you simply HAVE to do if you want to succeed.

You have the product you want to promote; it is a product which you can sell over the internet.

What makes an Internet Business?

Is there a difference between the bricks and morter businesses you see in every shopping centre and an internet web site? Where do you start? You have no shop front, no display window, no passing trade, no shopping centre to bring you your trade.

For beginners in the world of internet marketing and ebusiness there are a number of things to do: the order in which you perform them will determine the success or failure of your ecommerce site and the profitability of your ebusiness. Follow the menu on the right for short lessons in those areas you need to master to provide you with the building blocks of success. This is not a "do it within 14 days" scheme that so many promote in an attempt to get you to part with your hard saved money (well, money you need to spend is not earning you anything).

This guide is not aimed at helping you find contents for your ecommerce site. Rather, making those contents available through search engine optimization to visitors from the world wide web. Every effort is made to keep this information up to date. For the latest information you are invited to click on the newsletter link.

This beginner's guide assumes you already have an idea for your ecommerce site and have an product to sell or information to provide. Beginners Guide to eCommerce is an information site, a teaching site. It does not sell a product. The Beginners Guide to eCommerce will point you to other sites which may be useful in your search for a successful ebusiness. The majority of the sites give free or low cost resources which you will find useful as you learn your new trade.

Defining what you will be promoting

First steps are to define what you are promoting and which words, that will be seen by human visitors to your ebusiness site, you need to use so that your visitors recognise that your product is what they are looking for. Concentrate at first on keywords and keyword phrases, the written words. And bring in the graphics to enhance those words at a later stage. The reasons for this will become obvious as you read through the following pages of Beginners Guide to eCommerce.

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